All it took was one man with a plan. From humble beginnings in 2003 with a desk, an internet connection and an idea, Allen Jaffe founded a company that has become one of the most authoritative South African digital agencies operating today.

Indescribable amounts of hard work and espresso shots later, R.O.I Digital is a full service, international organisation that specialises in search engine optimisation (SEO), paid search, social media, conversion rate optimisation, content and design and development with a digital integrated approach. Our in-house professionals can build, strategize, manage, and implement a variety of digital marketing techniques to meet your business objectives.

With R.O.I Digital by your side, you can open your business up to a wealth of opportunities available through digital marketing.


“Digital is not about trying to be everywhere and hoping that someone notices you. It’s about crafting an online presence for your business by defining the channels, platforms, and optimisation techniques that will increase your business revenue” – Allen Jaffe, MD