WHAT IS BRANDING

When it comes to digital marketing, having your brand stand out against competitors and the abundance of other information online can be seen as a daunting task. However, with customer base knowledge, professional insight, and up-to-date strategies in place, we can boost your brand name to the next level.

Branding essentially has two parts. The first being it’s the visual representation of your business, such as logos, colours, letterheads, and anything that requires your stamp. The second is strategy. Which channels you choose to advertise on or, which companies and organizations you choose to associate with.

A brand is meant to represent the essence of your business, from its objectives and personal values, right down to the tone you use to communicate with your clients. Everything that you do and put your name on, makes it a representation of your company and the hard work that you put into it every day. Therefore, it’s important to nurture your brand, through customer and industry research to ensure its longevity and the way it’s perceived by your target audience.

HOW WE DO IT

Obtaining a high status for your brand requires, not only excellent products, but a strategic approach to all types of communication to boost your brand awareness. At R.O.I Digital, we work closely with your marketing department to achieve your desired objectives and we take careful consideration into:

  • Community management – interacting with you customers on social media, ensuring that their needs are met, whilst in alignment with your brand objectives.
  • Web content and short copy – Ensuring that your website has been optimised for the user experience and to promote the brand.
  • Email marketing – Delivering your voice straight to your consumers’ inbox, through carefully crafted and segmented messages.
  • Content calendars on social platforms – Creating riveting, engaging, and shareworthy blogs and posts, to build and grow your customer data base.

SERVICES OFFERED

Our in-house team of professionals is ready to assist you and your business in meeting your branding objectives. We offer several services in line with creating, driving or managing brand awareness, namely:

  • Social Media Management – Managing your community business pages and speaking as your brand whilst liaising with customers’ complaints, celebrations and queries.
  • Website Design and Development – Optimising your site for a pleasant user experience, in accordance with your brand, tone, colours, offerings and objectives.
  • Emailers – Customising e-mail campaigns to reflect your voice and speak directly to the market that is being targeted, in order to boost leads and conversions.
  • Display Banners – Short copy that reflects your message and brand voice, to encourage click through by users.

 

Whether you need to boost your current brand or reconceptualise an entire new identity for your business, we have the solutions.

Let R.O.I Digital help your brand soar to new heights.

Contact us today for a quote.