What is E-commerce?

E-commerce, is essentially an online shop, in which you can purchase goods, without leaving the comfort of your home. This is an excellent opportunity for business owners with products or services they wish to sell.

Due to the accessibility and convenience of online shopping, it has spiralled into a global phenomenon. Therefore, making your business stand out means more than just building an online store, but rather creating a buzz about your offerings through targeted marketing.

Having an e-commerce website not only means that you can market globally, but it has also levelled the playing field of retail. Even if you’re a small business with a big offering, you can sit next to larger brands, without having to fork out the hefty rent tag. You can even market yourselves at the click of a button.

It’s more than just an ‘Add to Cart’ icon, it’s a process and a growing experience. Through innovation, ideas and hard work, taking your offerings digital means unlocking its’ potential to not only push your product, but to also understand your customers better.


If you have a product that you want sold, e-commerce is the future of your industry. It provides you with a virtual space and global customer base to sell your product. And, unlike traditional retail stores, with e-commerce you won’t be inhibited by external factors such as weather, parking or trading hours.

There are several advantages to creating an online store for your business, such as:

  • Becoming accessible 24/7
  • Being promoted on a global platform
  • Brands go directly to your consumers
  • Unlocking new opportunities for partnerships
  • Ease and security of online payment

In fact, you can use the myriad of digital marketing tools to target people who are already interested in your product. This increases your chance of conversions and organic traffic to your site. All at a reduced rate of traditional advertising.


Using the lean start-up methodology, we build e-commerce stores from the ground up and optimise them for growth using leading content management systems. The methodology means that, we don’t just create websites to sell products, but rather, learn through ideas, build through code and measure using data to make an impact.

Additionally, we utilise top-of-the-range e-marketing automation services and Customer Relationship Management (CRM), to ensure consistency for service delivery.


See what we’ve done in the past.

Let us be the stepping stone for your business. Contact R.O.I Digital today and speak to an account manager about building your e-commerce store.