In marketing, it’s important to set out individual objectives, per campaign for your online offerings. These could be anything from building an email list, getting people to sign up for a newsletter, growing your social community, or pushing a product to be sold. And, in the digital marketing world, we refer to people that show interest in your offerings as leads.
However, not all leads evolve into sales, only good-quality ones. But how do you separate potential customers from those who are just ‘browsing’? Well, the trick is to start at the source of their interest and build from there.