SOCIAL MEDIA CASE STUDY
R.O.I Digital was approached by the client – Madison Heart of New York – to help them propel their online women’s
being part of the service. In the past 10 months, with them and through the development and continual optimiza-
tion of a full content marketing strategy, we were able to:
1. Grow brand awareness by 298.6%
2. Cultivate and grow an online audience by 202.2% with a total online community of over
33 000 actively actively online social media users,
3. Generate, and grow, revenue generated from social month-on-month by 99%.
Madison Footwear seamlessly combines high quality footwear with competitive pricing that caters to fashion forward independent women. Our job was to grow this brand online – awareness, online community, brand loyalty and in the end…increase sales online.
Inspired by the busting streets of New York and the chic fast-paced lifestyle of the city, Madison has created a range with a fearless approach to fashion just like the women who wear them!
It’s all in way you walk, and nothing shouts confidence quite like stepping out in a great pair of shoes. From everyday ‘staples’ to glitzy statement shoes, Madison has every trend covered. Colour-block, to pastels and sports luxe the Madison Footwear shopping site is a one-stop shop for every woman’s foot-candy needs.
Having a clear understanding of the social media marketing goals, the team came up with the content pillars that would fulfill the above objectives. These then dictated the content marketing plan month to month. These would be tailored for sales, promotions and seasonal occasions.
Content Calendar Planning —> Content Writing & Design —> Client Sign-off—> Content Upload & Scheduling —> Promoted Content Setup —> Community Management/Tracking/Analysis
We created carefully planned content that contains a variety of different content pillars, all working towards fulfilling the different client objectives. These are continuously optimized by performance and insightful experimentation was also done occasionally to test how the audience would respond.
The statistics below reflect the industry-typical seasonal slump however have grown phenomenally over the past 10 months.