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SOCIAL MEDIA CASE STUDY

 

PROJECT SUMMARY

R.O.I Digital was approached by the client – EasyBiz QuickBooks SA – to help them generate leads for their sales team to convert to accounting software product sales. They were furnished with a full digital marketing team, with social media management being part of the service. Over the past year and a bit, with them and through the development and continual optimisation of a full content marketing strategy, we were able to:

 

1.  Drive traffic to the website from all their social media platforms and increase  

this by approximately 50% each month, 

 

2.  Grow brand awareness by 501.1%


3. Cultivate and grow an online audience by 23.4% with a total online community of over

13 000 actively online social media user.

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THE CONCEPT

EasyBiz Quickbooks is committed to giving business owners a better accounting experience and is continuously developing financial software to make their experience so easy that they don’t have to be an accounttant or have athematical experience.

 

There are over 4.3 million loyal users that use our accounting software packages for their small, medium and growing businesses, worlwide. It’s business accounting software that know all about the business to business, giving business owners time to do what they do best – generating income for their comapanies.

OBJECTIVE 1
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  • Generate
    leads from
    Social Media

OBJECTIVE 2
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  • Increase
    Traffic to
    the website.

OBJECTIVE 3
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  • Grow the
    online audience/
    community and/
    mailing list.

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MONTHLY STRATEGY

Having a clear understanding of the social media marketing goals, the team came up with the content pillars that would fulfil the above objectives. These then dictated the content marketing plan month to month. These would be tailored for sales, promotions and seasonal occasions.

 

Content Calendar Planning —> Content Writing & Design —> Client Sign-off —> Content Upload & Scheduling —> Promoted Content Setup —> Community  Management/Tracking/Analysis.

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THE EXECUTION

We created carefully planned content that contains a variety of different content pillars, all working toward fulfilling the different client objectives. These are continuously optimised by performance and insightful experimentation was also done occasional to test how the audience would respond.

THE RESULTS

The statistics below reflect the industry-typical seasonal slump however have grown phenomenally over the past 10 months.

AUDIENCE

%

INCREASE

IMPRESSIONS

%

INCREASE

ENGAGEMENTS

%

INCREASE

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