SEO CASE STUDY
R.O.I Digital’s relationship with RE/MAX started while RE/MAX was planning to roll out new changes on the website. Because RE/MAX didn’t have someone to look at the new roll out from a search perspective and evaluate the impact this will have on traffic and overall website performance we had to jump at the project as quick as possible. The primary objective was to ensure a successful launch of the website and as little as possible traffic and search visibility loss. The objectives included:
safe launch of
from SEO perspective
Increase % of new
visits to the website
traffic loss over
positions on search
engines like google
Discussion started with RE/MAX in 2013. We were told that the website is “reskinned”. We audited the whole RE/MAX website to identify the most critical elements that would need to be addressed first. The technical health and architecture wasn’t great and due to the size of the site it became difficult to maintain URL errors.
The reskin of the site was launched February 4th 2014. 90% of our efforts at this point was going into making the impact of reindexation of the website as little as possible. Due to amount changes there were in URLs, the buckets were leaking link juice everywhere. In collaboration with White Wall Web we managed to bring down +- 95% of URL errors. Majority of the content on primary landing pages have been rewritten.
Our plan was to create unique, relevant and informative content manly for the sale silo as this is the biggest focus from a business perspective. This was broken up into phases, starting with the most important landing pages first (for Sales, Country & Province landing pages) and working into cities & suburbs throughout the campaign.
Working closely with all parties involved we manage to make the reindaxation impact much softer than expected. Over the past few months we’ve closed the gap on the % of traffic loss, this has been an ongoing trend for the past year. Hand in hand with this change, conversion & conversion rates on both total and organic traffic increased substantially, not only did the reindexation turn out a great success but more relevant and higher quality traffic was being sent to the site.
The statistics below reflect the industry-typical seasonal slump however
have grown phenomenally over the past 10 months.
“In 2013, we approached R.O.I Digital with a challenge. We needed to ‘reskin’ our website as painlessly as possible. All audits indicated it would take 6 or 8 months of lost traffic and revenue. We wanted a passionate, results-driven team to stop that from happening. Thanks to R.O.I’s phenomenal work in optimizing, detoxing and updating our website, our site traffic started growing again in just 3 months. In fact, they managed to exceed our expectations, increasing our organic traffic, number of new viewers and conversion rate. We couldn’t be happier with the results, advice and attentive care we always receive from them.”
Stephan Venter, Technology Manager, RE/MAX of Southern Africa.