CONVERSION RATE OPTIMISATION

Increase your websites efficiency to convert potential customers

  • Improve Your Customers Experience
  • Boost Conversion Rates
  • Lower Acquisition Costs

Get Started With A CRO Strategy

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We approached R.O.I Digital to increase the traffic to our website, revenue in our books and investment return on Google AdWords. We were blown away a 3000% return on our AdWords investment. They also improved our search rankings and increased our traffic, giving us exponential weekly revenue growth.

DRYDEN GEARY,  MARKETING MANAGER,  SMYTHS TOYS
DRYDEN GEARY, MARKETING MANAGER, SMYTHS TOYS

“R.O.I Digital has once again shown that they are experts in Paid Media by achieving positive results in short periods of time. In addition to this, they optimized our existing remarketing and display campaigns to ensure that RE/MAX of Southern Africa remains top of mind when it comes to real estate.

STEFAN VENTER,  TECHNOLOGY DEVELOPMENT MANAGER,  RE/MAX
STEFAN VENTER, TECHNOLOGY DEVELOPMENT MANAGER, RE/MAX

Benefits of CRO

MORE OF THE RIGHT KIND OF CUSTOMERS

CRO isn’t about optimising your website to convert just anyone. It’s about converting the right kind of people – those who will love your product and help your marketing efforts.

CAPITALISE ON EXISTING TRAFFIC

We’ll help you take better advantage of the traffic you already have. You won’t be spending more money to get visitors to your site, you’ll just be doing a better job of converting them once they get there.

SAVE MONEY

Increasing your conversion rates means you save on customer acquisition costs, or how much each new customer costs you.

IMPROVE SITE USABILITY

By monitoring data and user movements on you website, we’ll help you determine why users are not converting into customers and find the best solutions to improve their experience.

REDUCE BOUNCE RATES

By watching how people move through your site, what they click on and at what point they move off the site, you can reduce your bounce rate significantly.

TURN USERS INTO BUYERS

High traffic rates are meaningless if your visitors aren’t doing what you want them to. Our CRO strategies will help turn your website users into converts who take the action you desire.

“Conversion rate optimization really isn’t about optimizing web pages, it’s about optimizing decisions.”

– International CRO expert Michael Lykke Aagaard
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How We Do It

Want to know exactly how well your website is performing and what areas are letting you down? Our in-house CRO specialists use a mix of analytic and testing procedures to collect data and develop solutions to boost visitor numbers and conversions and improve usability.
Because we can’t examine all the elements on all pages at the same time, CRO is an ongoing process. We analyse your industry and competitors and evaluate your website needs to determine which CRO tests to run. Then we use the results of these tests to make recommendations on how to improve your website. Working hand in hand with your business, we’ll implement and monitor these changes so you know exactly how well your website is doing at any given moment.

It starts with a heat map.

Stop guessing about what is and isn’t working on your site. Heat mapping is a very easy way to see how users interact with your web pages. You can segment your audience and identify the actual on-page elements that attract the most attention. You can even see how long people spend looking at a particular part of your page, where they are clicking and what is stopping them from converting.

By analysing your heat map and making small changes to your site, you can use your budget more effectively and enjoy more conversions.
Heat Map  my site

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Flavours of CRO

Heatmapping

Usability Testing

A/B Multi Variant Testing

Analytics and Reporting