EMAIL MARKETING

Save time and money with our automated marketing campaign solutions and improve your online interactions.

  • Save time and money with targeted campaigns.
  • Engage with your customers on a personal basis.
  • Boost conversions and high-quality leads.

CASE STUDIES Enquire

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“R.O.I. Digital worked with us on our Win a Car for Keeps campaign. The campaign was hugely successful, exceeding expectations by building our brand and creating a database via the competition. R.O.I Digital really took an integrated approach to the campaign and brought an extra dimension to the concept. The feedback from consumers was amazing!“

ESSA SULEMAN,  MARKETING MANAGER,  WOODFORD CAR HIRE
ESSA SULEMAN, MARKETING MANAGER, WOODFORD CAR HIRE

“When we joined R.O.I, we had no idea of the impact their services would have on our small “underdog” insurance company. R.O.I were quick to adopt our approach, in addition to delivering organic results and helping us achieve our objectives without compromising on our brand personality.”

King Price Insurance
King Price Insurance

Benefits of EMAIL MARKETING

Detailed Foracasting

Highlighting and tracking trends in spending habits or interests will help you make informed decisions on your future marketing campaigns.

CUSTOMER ENGAGEMENT

When it comes to email marketing, segmented databases allow you to engage with your customers on a personalised level to enhance their experience and nurture their buying journey.

MANAGE CUSTOMER RELATIONSHIPS

Our digital customer relationship management (CRM) program will help you analyse, manage, organise and store data, giving you all the information you need to conceptualise and drive marketing communications.

SEGMENTED DATABASES

This means you can roll out campaigns that target your customers’ preferences exactly – and structuring content to appeal to their interests increases your chances for conversions.

MARKETING INSIGHTS

By automating data capturing, you’re getting valuable insight into how your customers are engaging with your products. You can see your customers’ views, buying habits and interests with just the click of a button, minimising hours of manual research.

AUTOMATION ENSURES CONSISTENCY

Crafted, targeted and optimised email campaigns that automatically go out to consumers not only showcase your brand as consistent, but also nurture in the customers need.

A bad email reputation is like a hangover...

hard to get rid of and it makes everything else hurt.
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How We Do It

You’ll work closely with one of our dedicated account managers to discuss your business objectives and goals. Then our in-house email marketing professionals take over, researching your industry, competitors and past performances to tailor and roll out a unique strategy to suit your needs. Our comprehensive in-house email marketing services include customised template design with agile layout options, database segmentation, content creation, distribution and reporting.

And the biggest advantage of handling the entire process under one roof? The ability to constantly monitor the success of your mailers and adjust for optimal results as we go.

Dirty database?

Think of a database clean like a spring clean for your email database. Also called data scrubbing, we’ll give your database a thorough cleansing, removing or changing any addresses or information that are incorrect, incomplete, improperly formatted or duplicated. Immediate benefits include lower bounce rates and more accurate metrics for decision making. It will also help save you money and energy by eliminating the investment in undeliverable emails.

REQUEST A DATABASE CLEANUP

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Flavours of EMAIL MARKETING

Database Cleaning and Segmentation

Email Copy and Design

Email Journeys and Automation

Monthly Reporting