“R.O.I. Digital worked with us on our Win a Car for Keeps campaign. The campaign was hugely successful, exceeding expectations by building our brand and creating a database via the competition. R.O.I Digital really took an integrated approach to the campaign and brought an extra dimension to the concept. The feedback from consumers was amazing!“
“When we joined R.O.I, we had no idea of the impact their services would have on our small “underdog” insurance company. R.O.I were quick to adopt our approach, in addition to delivering organic results and helping us achieve our objectives without compromising on our brand personality.”
Benefits of EMAIL MARKETING
Highlighting and tracking trends in spending habits or interests will help you make informed decisions on your future marketing campaigns.
When it comes to email marketing, segmented databases allow you to engage with your customers on a personalised level to enhance their experience and nurture their buying journey.
MANAGE CUSTOMER RELATIONSHIPS
Our digital customer relationship management (CRM) program will help you analyse, manage, organise and store data, giving you all the information you need to conceptualise and drive marketing communications.
This means you can roll out campaigns that target your customers’ preferences exactly – and structuring content to appeal to their interests increases your chances for conversions.
By automating data capturing, you’re getting valuable insight into how your customers are engaging with your products. You can see your customers’ views, buying habits and interests with just the click of a button, minimising hours of manual research.
AUTOMATION ENSURES CONSISTENCY
Crafted, targeted and optimised email campaigns that automatically go out to consumers not only showcase your brand as consistent, but also nurture in the customers need.
How We Do It
You’ll work closely with one of our dedicated account managers to discuss your business objectives and goals. Then our in-house email marketing professionals take over, researching your industry, competitors and past performances to tailor and roll out a unique strategy to suit your needs. Our comprehensive in-house email marketing services include customised template design with agile layout options, database segmentation, content creation, distribution and reporting.
And the biggest advantage of handling the entire process under one roof? The ability to constantly monitor the success of your mailers and adjust for optimal results as we go.
Think of a database clean like a spring clean for your email database. Also called data scrubbing, we’ll give your database a thorough cleansing, removing or changing any addresses or information that are incorrect, incomplete, improperly formatted or duplicated. Immediate benefits include lower bounce rates and more accurate metrics for decision making. It will also help save you money and energy by eliminating the investment in undeliverable emails.
Flavours of EMAIL MARKETING
Database Cleaning and Segmentation
Email Copy and Design
Email Journeys and Automation